The Great Courses Plus variations down in UK for first TV strategy

Guerillascope has joined forces with The Great Courses Plus to plan and launch the US-based online learning platform's first TV campaign in the UK.

Scheduled to air on the kind of More4, Sky Arts, Dave and Sky News, the 30-second commercial introduces British viewers to the extensive selection of online courses offered to lifelong learners, with the company seeking to expand into new markets following continued success back home.

As fresh lockdown measures free up more time for people to pursue new interests, The Great Courses Plus is touching down with tens of thousands of streaming videos on hundreds of topics: ranging from the Ancient Greeks and Romans, to modern economics and parenting. Crafted, high-quality content makes each series a pleasurable escape, with esteemed academics on hand to guide users through their voyage of discovery.

Reflecting on the campaign's launch, Allison Lesser, Sr. Director, Customer Acquisition, said: “We're excited to expand our presence in the UK, introducing our streaming product to new clients and making tens of thousands of educational videos accessible. Our content is led by renowned subject-matter experts, hand-selected because of their ability to instruct – we're excited for new UK customers to experience and study on us.”

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